SEU: 5 Reasons Campaign
BrandingCulture Change
Social Media
UX/UI Strategy
As the summer started at Saint Elizabeth, we realized we needed to revitalize our call to action for students overall. With a compressed timeline, no real budget, and a wonderful sense of urgency, I am my collaborator in Admissions came up with the 5 Reasons campaign. Using plain language and clear iconography, we issued a call about our school’s best attributes and send direct postbard and ad campaigns across the SEU key markets.
We saw enrollments pick up steadily into the fall, and are looking forward to a strong spring semester.
We saw enrollments pick up steadily into the fall, and are looking forward to a strong spring semester.
We are running versions of the 5 Reasons as ads and postcards
We have had great success running these on Instagram as posts and stories as well!
