Visual Arts Center of New Jersey

Director of the Studio School

Arts Admin
UX/UI Strategy
Social Media

A Chance to Lead a Nonprofit Art School

I had the honor of leading the Studio School for the Visual Arts Center of New Jersey. I found it to be a joy to develop new branding and promotions, reinvent curricula, acquire needed and new equipment, and manage artists and cultural producers. I helped develop local connections to the Elizabeth school system, gave presentations to the public, and expanded programming. My team developed a new CMS, reworked the budget, and revamped the inventory system in order to find where and how efficiencies could be found.

I ran the earned income arm of the Visual Arts Center of New Jersey. On average, I supervised 80 instructors as they taught 160 classes and 40 workshops each major quarter.

I dove into voice-over and video ads as well–whatever it took to get the community excited about my school, I was ready to do! I utilized any and all resources we had in house to built the institution’s strength.


I came into the organization after the brand had grown dull and obscure. I rose to the challenge of rebranding the organization in order to build a laser focus on the school and its offerings. I created a style the team could use so we had a united voice going forward.

I created a whole new way to develop the catalogs, rebuilt the public-facing graphics, and collaborated with an exceptional marketing director to breathe new life into the Center as a whole. This revived community interest in part–we followed up with high-quality programming!

Catalog & Registration Redesign

I completely rebuilt the catalog for the Studio School. I also led my team in building out and installing a new customer management system. These innovations helped more people find the classes they were looking for and made registering for them all the easier.

Class Development & Hiring Practices

I focused energy on helping teachers refine their vision from proposal to instruction. The School thrives when teachers teach what compels them and what excites students.

I helped teachers develop basic syllabi to provide structure to their plans, and opened up our offerings to attract a wider swath of practitioners. I brought back screenprinting, fiber arts, papermaking, and worked to bring in stained glass. I worked to refurbish, acquire, and distribute key pieces of equipment. I wrote grants in order to flesh out the facilities on a regular basis.

Situational Programming

In order to rise above the growing number of competitors, I worked hard to program new offerings at times of the year we had not covered before. My team developed summer weekend programming for children, Christmas Break classes, and more.

Libby Clarke / Studio
I make things and teach people to change the world for the better.
Let’s Change the World
If you also strive to give this world your best effort, let’s work together. Reach Out