Saint Elizabeth University

Admissions Materials Redesign


Brand Strategy
Print
UX Strategy
Creative Direction
Management
I serve as the Senior Designer and UX Strategist for the Communications and Marketing team at Saint Elizabeth University. I play an integral role as I construct marketing messages, materials, assets and other collateral material in support of the entire student journey at Saint Elizabeth University. I support admissions efforts from inquiry to recruitment to enrollment to deposit. I also create all marketing materials focused on retention through alumni engagement.

I work closely with key stakeholders in Enrollment Management (recruitment and enrollment), Academic Affairs (retention) and Alumni Relations (engagement).




Traditional Undergrad Viewbook



I rebuilt the Traditional Undergrad Viewbook from the ground up.


The admissions and recruitment teams use this view book as a tool to drive registrations. It needed to be retooled to be a true support for the advisors going out and promoting the university.

I brought in every stakeholder and got their feedback to eliminate any siloing. I worked closely with existing sources to find all new content, and developed a tool.




Travel Piece


Once we had our new foundation piece, I was able to create other tools for the admissions and enrollment teams. We create a trifold travel piece to hand out at in-person events.

Acceptance Packet






Once the TUG View Book was in place, I was able to roll out a new Acceptance Packet.
I created a trifold letter-sized Acceptance packet that has a handy pop-out panel–the new student can use the frame as a simulated student ID photo prop!

Students are welcome to post their tagged student ID photos to Instagram to recieve free swag from our team!




Libby Clarke / Studio
Mission
I make things and teach people to change the world for the better.
Let’s Change the World
If you also strive to give this world your best effort, let’s work together. Reach Out